Game Analytics for Game User Research

Anders Drachen, Ph.D. - University of York

In this talk, Anders Drachen, Ph.D. will focus on how the game analytics toolkit fits into the daily operations of game development, whether you are in a small or big studio, and how it intersects games user research in particular.

Game analytics provides new ways to conduct user research, counteracting some of the weaknesses of traditional approaches while retaining essential compatibility with the methodologies of games user research. This talk provides an overview of what game analytics is and how it fits within the daily operations of game development across studio sizes, with an emphasis on the intersection with GamesUR and the synergies that can be practically leveraged across analytics and user research.

The value proposition of game analytics to game user research is simple: game analytics provides new ways to conduct research, counteracting some of the weaknesses of traditional approaches while retaining essential compatibility with the methodologies of GamesUR.

To use terminology from ‘Doom’, we are going from a single-barreled shotgun to a double-barreled one – with a grenade launcher slung underneath.

Anders will cover the theory of game analytics and what questions it can answer; how game analytics is performed; and what game analytics can offer to games user research practitioners.

  • Category: Analytics / Business Models / Case Studies / Future of GamesUR
Anders Drachen, Ph.D., University of York

Anders Drachen, Ph.D. is a Professor at the Digital Creativity Labs, University of York and a veteran data scientist. His work in the game industry as well as in data and game science is focused on game analytics and user experience. His work is carried out in collaboration with companies spanning the industry. He writes about analytics on andersdrachen.com. His work has won multiple awards and has been covered by international media, including Wired, Kotaku and Forbes. He is the most published scientists worldwide on game analytics, virtual economics, user research, game data mining, and user profiling, having authored over 100 research publications on these topics. He is also editor of “Game Analytics – Maximizing the Value of Player Data”, a compendium of insights from more than 50 top experts in industry and research, and of the upcoming “Games User Research”, a book by the GUR community for the GUR community with more than 80 contributors. He is a former Lead Analyst for SaaS provider Game Analytics and also a former member of the board of the IGDA SIG on Game User Research.