Ghost Recon: Wildlands Case Study: Looking through the lens of self-determination theory

Morgane Schreiber - Ubisoft

Ubisoft Researcher Morgane Schreiber shares the user research processes based on Self Determination Theory (SDT), and their contribution to the production and improvement of Ghost Recon: Wildlands. The talk will discuss how this process enabled the Ubisoft team to better understand players’ motivations and increase their engagement in the game. Morgane’s presentation will also cover how the game was defined through the lens of SDT, and secondly how the game was evaluated through this same lens. This talk will outline the SDT theory and methodology, and also the overall process undertaken by the Ubisoft research team, which included workshops and game decompositions, and two forms of user testing through the lens of SDT.

Read our exclusive interview with Morgane

The results of these research methods brought actionable findings to help the team tweak the design of the game. Morgane will share concrete examples documenting how Ghost Recon: Wildlands progressed throughout development, and how we were able to help the team support their design intentions using these approaches.

Ghost Recon: Wildlands is a tactical first-person shooter in which drug cartel ‘Santa Blanca’ aims to create the biggest Narco-State in history, and is among the biggest-selling games of 2017.

  • Category: Case Studies / Future of GamesUR / Methods / Narrative
Morgane Schreiber, Ubisoft

Morgane has worked as a game user researcher at the Ubisoft Editorial user research lab since 2014. She has led various projects and is currently leading user research on Far Cry 5 and Ghost Recon Wildlands in Paris. Besides doing user tests, she conducts and contributes to theoretical research to improve Ubisoft UR methods. As part of the editorial team, she also meets diverse types of Ubisoft stakeholders to promote user research in both studios and HQ.

Connect with Morgane on LinkedIn
Watch Morgane’s series of interviews on Games User Research

Read our exclusive interview with Morgane