Research Sprints for Gaining Trust
In this presentation Aleksandar Dimitrijevic and Milovan Dekic of Nordeus share their experience with implementing ‘Research Sprints’ as a means of gaining trust from game development teams. Using a case study from a new feature in ‘Top Eleven’ – Nordeus’ record-breaking football management title – Milo and Aleksandar will showcase their approach to making the entire research process more transparent and open to feedback, but most importantly how user research team gained better reputation and higher trust.
A Research Sprint is the process of rapid evaluation of new design ideas. From a week-long structured process of research, teams can come up with insights which serve as an input for further iterations of the design concepts. The benefits of adopting research sprints were obvious to both research and development teams: Designers would get feedback on their ideas from real players much earlier; Developers would save their time and energy by not wasting any code on features that turn out to be bad design choices; and Researchers will have the opportunity to be included earlier in the design process, making an impact from the very beginning.
Research Sprints can improve trust in your team by aligning stakeholders more with your research processes and by making it more transparent to the entire development team.
- Category: Accessibility / Developer relations
Aleksandar started his career in financial research, moving over to consumer research agencies, and got a lot of experience on biometrics with eye tracking and facial coding. After 4 years of gaining various experience in research, Aleksandar ended in a perfect, but yet untamed area of research – gaming. Aleksandar is currently working at Nordeus as researcher on some awesome games.
Before starting a career as Games user researcher, Milovan was working at University of Belgrade teaching Methodology of Political Science and Sociology. He published several papers in the area of behavioural game theory and social theory.