Building Confidence in Talking Games User Research

Seb Long and Lanie Dixon

In this session attendees will be presented a comprehensive overview of the games user research domain. This session is specifically crafted for recent graduates, junior-weight Researchers, and individuals seeking new employment in games user research. After this talk attendees will find themselves more confident in discussing games user research-related job roles, leaving the session with a solid grounding in domain-specific methods, key terminologies, roles, and foundational aspects of the games user research domain, toward forging their own opportunities and personal growth.

The session’s content has been submitted by members of the GURSIG community, and uncovers common misconceptions exposed by job interviews, CVs and in conversation with game developers.

Topics will include GUR Foundations and History, Job Rules, Contributions of GUR, and a brief intro to methods.

  • Category: Talk
Seb Long

Sebastian Long is a Games UX Researcher at Player Research, the award-winning games user research and analytics consultancy. Since 2012 Seb has contributed to hundreds of games across all platforms and genres, including best-loved games from Harry Potter, Sonic, Moshi Monsters, LEGO, LittleBigPlanet, FIFA, and many more. Seb is a BAFTA Member, Develop ‘30 Under 30’ award winner, GURSIG Steering Committee member, and runs the #gamesUR events in Europe.

Lanie Dixon

Lanie Dixon is a User Researcher at Ubisoft Montreal. Prior to Ubisoft she was the Co-Founder and Director of User Research at Octothorpe game studio in Salt Lake City Utah. In addition to her work with Octothorpe, Lanie was one of the 4 game developers and business owners running the Utah Games Guild, a volunteer organization working to promote and support local indie game development in Utah. Lanie also serves on the advisory committee for the Utah IGDA chapter as well as a member of the steering committee for the GURSIG.

Session Schedule
#gamesUR US 2018 Schedule
8:00 Track A (Room B) Track B (Room C) Foyer
8:15 Empty Registration and Setup
8:30
8:45
9:00 Opening Address
Phil Keck (Activision)
9:15 Keynote: How to Win Friends and Influence Developers Posters/ Exhibitors
9:30
9:45
10:00 Break Break
10:15 Your Survey Sucks: Exposing Truth to Mobile Game Dev Teams Through Better Quant
Sarah Romoslawski (Glu)
Rapid Mentoring
James Berg (EA)
Posters/ Exhibitors
10:30
10:45 Context and Game Analytics: Hearthstone and Overwatch gotchas
Aleksandar Mirkovic
11:00
11:15 Solving the Mystery Using the Wizard of Oz Method
Lanie Dixon (Octothorpe Games)
GUR Lessons Learned over the Course of Fortnite Development
Alex Trowbridge (Epic Games)
11:30
11:45
12:00 Break Lunch
12:15
12:30
12:45
1:00 Research Reforged – An in-depth look at the research behind the largest game-play update to League of Legends
Nathan Blau (Riot Games)
Roundtable: Constructive Conversations About Racism and Sexism
Deborah Hendersen, Melissa Boone, & Jerome Hagen (Microsoft)
Posters/ Exhibitors
1:15
1:30
1:45
2:00 A Player-centered look at Spending and Advertising in mobile games
Allen Bevans & Pat Samermit (Google)
Building Confidence in Topics of Games User Research
Seb Long (Player Research) &,Lanie Dixon (Ubisoft)
2:15
2:30
2:45
3:00 Vendors + Poster Sessions Vendors + Poster Sessions
3:15
3:30 Challenges in the Game Analytics Pipeline
Panel led by Nic VanMeerten (GLITCH)
Experimental Research Showcase
Multiple Speakers
Posters/ Exhibitors
3:45
4:00
4:15 Player segmentation: a practical mixed method approach
John Hopson (Blizzard)
VR PLAY: Usability and Playability Guidelines for VR Games
Heather Desurvire and Max Kreminski (USC)
4:30
4:45 Fishbowl: Overcoming Challenges in GUR
5:00
5:15 Break Break
5:30 GUR Salary Survey
Jonathan Dankoff (WB Games)
5:45 Games User Research SIG Chair Update
Ben Lewis-Evans (Epic games)