Rapid Mentoring

James Berg

The Rapid Mentorship will offer a selected group of veteran volunteers providing mentorship to junior and prospective researchers. Juniors, in pairs or small groups, will have approximately 15 minutes to ask questions of the mentors. A small sample of example questions will be provided for those pairings that are shy or don’t have specific questions.

Mentors will be recruited by James Berg, from across both industry and academic sources.

  • Category: Mentoring / Networking
James Berg

James Berg has worked at EA Vancouver for a decade, starting on NHL 09 on the Playstation 2. He’s now a Senior Games User Researcher, having accidentally specialized in qualitative research on new and non-iterative IP. He’s been the research lead on titles such as Anthem, Dragon Age: Inquisition, FIFA Ultimate Team, SSX, Mirror’s Edge: Catalyst, NHL, and UFC, contributed to various other projects, as well as having done some research in web and mobile.

He’s passionate about ensuring as many players as possible can learn and enjoy games, whether that means improving onboarding and tutorialization, or addressing usability concerns.

He’s proud to have been an active organizer for and presenter at the #gamesUR Summit for many years, as well as acting as GURSIG Steering Committee Chair for 2016-17.

Session Schedule
#gamesUR US 2018 Schedule
8:00 Track A (Room B) Track B (Room C) Foyer
8:15 Empty Registration and Setup
9:00 Opening Address
Phil Keck (Activision)
9:15 Keynote: How to Win Friends and Influence Developers Posters/ Exhibitors
10:00 Break Break
10:15 Your Survey Sucks: Exposing Truth to Mobile Game Dev Teams Through Better Quant
Sarah Romoslawski (Glu)
Rapid Mentoring
James Berg (EA)
Posters/ Exhibitors
10:45 Context and Game Analytics: Hearthstone and Overwatch gotchas
Aleksandar Mirkovic
11:15 GUR Lessons Learned over the Course of Fortnite Development
Alex Trowbridge (Epic Games)
Solving the Mystery Using the Wizard of Oz Method
Lanie Dixon (Octothorpe Games)
12:00 Break Lunch
1:00 Researching League of Legends’ Largest Update
Nathan Blau (Riot Games)
Roundtable: Constructive Conversations About Racism and Sexism
Deborah Hendersen, Melissa Boone, & Jerome Hagen (Microsoft)
Posters/ Exhibitors
2:00 A Player-centered look at Spending and Advertising in mobile games
Allen Bevans & Pat Samermit (Google)
Building Confidence in Topics of Games User Research
Seb Long (Player Research) &,Lanie Dixon (Ubisoft)
3:00 Vendors + Poster Sessions Vendors + Poster Sessions
3:30 Challenges in the Game Analytics Pipeline
Multiple Speakers
Experimental Research Showcase
Multiple Speakers
Posters/ Exhibitors
4:15 Player segmentation: a practical mixed method approach
John Hopson (Blizzard)
VR PLAY: Usability and Playability Guidelines for VR Games
Heather Desurvire and Max Kreminski (User Behavioristics)
4:45 Fishbowl: Overcoming Challenges in GUR
5:15 Break Break
5:30 GUR Salary Survey
Jonathan Dankoff (WB Games)
5:45 Games User Research SIG Chair Update
Ben Lewis-Evans (Epic games)