Your Survey Sucks: Exposing Truth to Mobile Dev Teams Through Better Quant

Sarah Romoslawski

Glu Mobile we has made enormous progress in the way we deliver surveys to our mobile players.  Progress doesn’t come easy.  Every studio at Glu has their own infrastructure, culture, and predispositions on what impact UxR can have on their game development decisions.  This talk outlines how we navigated those challenges to create a lean, cost effective and efficient way of getting survey data from our players.

Covering tips, tricks and trip ups as well, Sarah will cover how to create great quant studies that will delight your stakeholders and impact their games.  We will cover survey best practices, mistakes we made that you don’t have to, alternative ways to find respondents, legal issues, and even automation.  We will also present trends we have seen over time as we continue to build and expand our quant service offerings.

  • Category: Talk
Sarah Romoslawski

Since 2014, Sarah Romoslawski has built and managed the UX Research central service at Glu Mobile Inc.  The Glu UxR team works across genres and products providing strategy, audience, player experience and usability insights.   Glu is known for titles such as Kim Kardashian: Hollywood, Cooking Dash, Covet Fashion and many iterations of the Deer Hunter game.  Her research background includes studying mediated learning environments and the evaluation of children’s interactive products.  Prior to joining Glu, she led strategy and research with Kizoom Labs and did both game design and user research for the Sifteo Cubes alternative gaming system.  She holds an MFA in Arts, Media and Engineering with a concentration in Digital Technology from Arizona State University.

Session Schedule
#gamesUR US 2018 Schedule
8:00 Track A (Room B) Track B (Room C) Foyer
8:15 Empty Registration and Setup
8:30
8:45
9:00 Opening Address
Phil Keck (Activision)
9:15 Keynote: How to Win Friends and Influence Developers Posters/ Exhibitors
9:30
9:45
10:00 Break Break
10:15 Your Survey Sucks: Exposing Truth to Mobile Game Dev Teams Through Better Quant
Sarah Romoslawski (Glu)
Rapid Mentoring
James Berg (EA)
Posters/ Exhibitors
10:30
10:45 Context and Game Analytics: Hearthstone and Overwatch gotchas
Aleksandar Mirkovic
11:00
11:15 GUR Lessons Learned over the Course of Fortnite Development
Alex Trowbridge (Epic Games)
Solving the Mystery Using the Wizard of Oz Method
Lanie Dixon (Octothorpe Games)
11:30
11:45
12:00 Break Lunch
12:15
12:30
12:45
1:00 Researching League of Legends’ Largest Update
Nathan Blau (Riot Games)
Roundtable: Constructive Conversations About Racism and Sexism
Deborah Hendersen, Melissa Boone, & Jerome Hagen (Microsoft)
Posters/ Exhibitors
1:15
1:30
1:45
2:00 A Player-centered look at Spending and Advertising in mobile games
Allen Bevans & Pat Samermit (Google)
Building Confidence in Topics of Games User Research
Seb Long (Player Research) &,Lanie Dixon (Ubisoft)
2:15
2:30
2:45
3:00 Vendors + Poster Sessions Vendors + Poster Sessions
3:15
3:30 Challenges in the Game Analytics Pipeline
Multiple Speakers
Experimental Research Showcase
Multiple Speakers
Posters/ Exhibitors
3:45
4:00
4:15 Player segmentation: a practical mixed method approach
John Hopson (Blizzard)
VR PLAY: Usability and Playability Guidelines for VR Games
Heather Desurvire and Max Kreminski (User Behavioristics)
4:30
4:45 Fishbowl: Overcoming Challenges in GUR
5:00
5:15 Break Break
5:30 GUR Salary Survey
Jonathan Dankoff (WB Games)
5:45 Games User Research SIG Chair Update
Ben Lewis-Evans (Epic games)