Our Sponsors

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For more than 30 years, Activision has been changing the way people play. In the process, they have built one of the largest portfolios of recognized brands and today are one of the most valuable interactive entertainment companies in the world.

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Electronic Arts

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

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Gold Sponsors

Sony Interactive Entertainment

Sony Computer Entertainment has a long history of leveraging user research to create exclusive games for PlayStation consoles. With dedicated professionals and world-class labs in Europe, Japan and the USA, we work with teams to create engaging, fun and competitive games, consoles and peripherals. Whether it be early proof of concept testing, usability testing, or exploratory research, our goal is to create The Best Place to Play. This research is at the heart of the PlayStation Experience!

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Rovio Entertainment Corporation

Rovio Entertainment Corporation is a Finnish, games-first entertainment company, that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Today, the Company offers multiple mobile games, that has been downloaded 4 billion times since 2009, has produced The Angry Birds Movie, and licenses the Angry Birds brand to consumer products and other entertainment content.

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Player Research

Player Research are the world-leaders in games UX consultancy, offering user research and analytics services to gamedev studios globally. By applying our knowledge of player psychology, playtest session-design, data science and our experience of more than 200 titles, we help teams better understand their players and see their game afresh. We’ve collaborated with almost every major studio in the world including EA, Square Enix, Paradox Interactive, Tencent, Sony, Wargaming, LEGO and Oculus, alongside a host of indie teams, across all platforms and genres.

Our personalised UX research services deliver insight from the earliest stages of game development. Using playtesting, play diaries, usability analyses, competitor reviews and game analytics, Player Research contribute evidence and understanding to design decisions, bringing games closer to their design vision.

Player Research are hiring experienced GURs in Brighton UK and Montreal CAN. To take the next step in your research career, visit our hiring page.

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Xbox Research

Xbox Research is the preeminent source of consumer-focused entertainment research and insights for Xbox and Microsoft Studios. Our researchers provide impactful analyses & strategic guidance that drive ongoing player engagement and enjoyment in our games, franchises, and platforms.

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Scopely is a leading game publisher, developing mobile games for both casual and core gamers with our world-class development partners. This includes top 100 grossing games such as The Walking Dead: Road to Survival, Yahtzee with Buddies, Wheel of Fortune Free Play, and WWE Champions. Recently named the #2 fastest growing tech company in America, Scopely’s explosive growth has been fueled by expertise in game design, user experience, player research, analytics, and more.

The Scopely team believes that we are only as great as the people who choose to work with us. We aim to bring together the brightest minds across gaming and entertainment to ensure great gameplay experiences for millions of players around the world. We are looking for experienced GURs to grow our team and shape the future of mobile games user research. See our hiring page to learn more about our open roles.

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Marketing Systems Group

Do your participant recruitment processes and tools meet your needs?

Simplify your participant registration, recruiting and scheduling processes with ARCS all-in-one study management and participant engagement platform. ARCS was developed to bring efficiency and visibility to managing internal research studies. Create customized data points, store in the participant database, then use the ARCS List Builder tool to identify potential study participants. Potential participants can then be emailed or texted with a screener built using ARCS Questionnaire Builder. Qualified playtesters can be scheduled based on how they answer the screener and whether there are open study quotas. ARCS tracks participation, incentive, and engagement history. Many of the industry leading studios and game developers have already migrated to ARCS.

Discuss how ARCS can help you manage and engage your internal playtest and UX research studies with ease

C² Research

C² works with research teams to oversee field services, project management needs, consulting on quick turn-around research initiatives. Are you always on the road? Juggling multiple projects in multiple cities and various time zones? Do you need to bounce ideas off an informed and educated resource who has a constant pulse on consumer trends, insights and vendors throughout the U.S. and international markets? Hand off a quick-turn around project to a trusted partner? We are a full service research firm built around high-quality recruiting services. Project-specific quality assurance measures are built into our screening processes to ensure that research is based off a sample of high-quality, on target respondents.

Whether you need console, mobile, or PC gamers, C² has the knowledge, experience and resources to fulfill your research objectives. Whatever your specific need, we invite you to consider C² as an extension of your team.

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Silver Sponsors


PlaytestCloud is the solution for modern and effortless mobile usability and playtesting. Our mission is to build the best usability playtesting tools for game studios. Today, with usability testing being more important than ever, the existing solutions often can’t keep up with the fast-moving gaming market. We’re building PlaytestCloud to fix this.

We provide access to gamers from the top mobile gaming markets: US, UK and Canada. From casual gamers to hardcore gamers, we can target any target audience.

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Epic Games

Founded in 1991, Epic Games is the creator of the Unreal, Gears of War and Infinity Blade series of games. Today Epic is building Fortnite, Paragon, SPYJiNX, Battle Breakers and the new Unreal Tournament. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, VR and the Web.

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Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment is a premier worldwide publisher, developer, licensor and distributor of entertainment content across all platforms for both internal and third-party game titles. Under the WBIE umbrella are TT Games, Rocksteady Studios, NetherRealm Studios, Monolith Productions, Turbine, Avalanche Software, WB Games Montreal and WB Games San Francisco. WBIE has successfully launched several hit games franchises, including the LEGO franchise, the Batman: Arkham franchise, the Mortal Kombat and Injustice franchises, Middle-earth: Shadow of War and many more.

The User Research facilities are based in Seattle, Montreal and San Francisco where they provide UX services to all partner development studios from conception through to the live experience.

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Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Watch_Dogs, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. To deliver these experiences, the User Research Labs at Ubisoft use a variety of user-oriented research methodologies to inform development teams and help them make decisions that are grounded in player feedback and behaviour.

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Interpret is a leading consumer insights agency based in Los Angeles, with offices in London and Shanghai. We specialize in researching and analyzing leading edge gaming, entertainment, and digital consumers. Our clients include major global game publishers, developers, and console makers, and our work covers a large variety of qualitative and quantitative methodologies, from gamer segmentations to syndicated trackers, from in-home ethnographies to play tests and focus groups. We have conducted focus groups and game playtests in 15+ countries for our clients on many AAA console/PC games and chart-topping mobile games. Interpret has become the go-to partner for gaming research in China, having conducted hundreds of tests in 10+ cities.

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Glu Mobile

Glu Mobile (NASDAQ: GLUU) is a leading creator of mobile games. Glu is headquartered in San Francisco with Bay Area studios in Burlingame and San Mateo, and international locations in Toronto and Hyderabad. Glu’s diverse portfolio features top-grossing and award-winning original and licensed IP titles including Cooking DASH, Covet Fashion, and Kim Kardashian: Hollywood. Since 2014, Glu’s User Experience Research team has provided usability, player experience and strategic insights across Glu’s entire portfolio.

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Bronze Sponsors

Gearbox Publishing

Founded in 2016, Gearbox Publishing was established with the goal of helping developers bring their products to market while retaining their unique creative visions. The mission began with the critically-acclaimed Homeworld Remastered Collection, and they continue to remain committed to their promise to entertain the world and become the most developer-friendly publisher.

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User Behavioristics, Inc.

User Behavioristics provides Expert Player Experience Insights; uniquely providing a wealth experience for optimizing your games’ player experience. Doing the same for over 100 games in a multitude of genres. Also providing thought leadership, including Virtual Reality Principles (VR PLAY), design + evaluation tool available at: https://userbehavioristics.squarespace.com/vr-play.

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Entertainment Arts and Engineering at the University of Utah

Entertainment Arts and Engineering at the University of Utah is a masters and undergraduate program focused on all aspects of game development. As a research-active university program, our students not only create and publish their own original games; they also test them. We offer undergraduate and masters level classes in games user research and offer plenty of opportunities to test games in live development.

More information on the Entertainment Arts and Engineering at the University of Utah

Harrisburg University of Science and Technology

The B.S. in Interactive Media at Harrisburg University of Science and Technology offers a combination of interactive media theory, production, web design, and game development. With an emphasis on human centered design, the program provides students with a foundation in design and games user research principles to support our hands-on, project-based instruction. In doing so, our students can focus on developing innovative and engaging interactive media experiences.

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Saskatchewan-Waterloo Games User Research

The Saskatchewan-Waterloo Games User Research (SWaGUR) program is the first Canadian graduate program to address the demand for skilled games user researchers in industry and academia, providing students with essential skills for a GUR career path. This NSERC sponsored interdisciplinary graduate program was developed to train students completing their Master’s and PhD degrees with the necessary technical and professional skills to become a games user researcher including game design, the game development process, player experience, basics of motivation and enjoyment, evaluation, analytics, statistics, quantitative and qualitative methods, and experimental design. The SWaGUR program can be taken with a variety of Master’s and PhD degrees across different disciplines.

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Sponsorship information
For information on how to sponsor the US Games User Research Summit, visit the sponsorship page