Sponsors

Exhibitors

Interpret

Marketing Systems Group

Do you manage a UX research / playtest participant panel in-house?

Marketing Systems Group developed an enterprise grade, DIY, platform called ARCS (Automated Recruiting and Communication System) which brings efficiencies to building, managing and engaging with a database of players, consumers, employees and others to be used for in house UX research and playtest studies, new product evaluation and feedback management.ARCS provides the framework, visibility, and control of your study workflow from database registration to invitations, qualifying screeners, survey data collection, scheduling and participation and incentive and participation tracking and distribution. ARCS meets GDPR and CCPA data protection requirements.

You can also extend your corporate branding to the built-in panelist portal within ARCS and the player facing playtest registration website.We are proud to have many of the leading global game studios and developers using our technology, behind their firewall, to bring efficiency, branding, SSO integration and a scalable solution for their in-house player user research management.

Rick Eisenberg would value the opportunity to introduce himself, listen and learn about your current in-house Games User Research, Design and UX research studies, your participant registration and recruiting process and any initiatives you may have to drive manual tasks and costs out of the participant inviting, qualifying, scheduling, resource management and engagement workflow. Please reach out to Rick to schedule your free, no pressure, demo of ARCS.

Player Research

Player Research is the premier games user research partner, enabling gamedev to gain meaningful insight from real players across the world. We contribute to games of all genres, platforms, and audiences, leveraging our expertise in player experience and research methodologies toward the development of truly successful games. In-the-lab, at-home, expert-only. We create and deliver bespoke research to get the player insights you need. Visit playerresearch.com for more.

PlaytestCloud

PlaytestCloud is a comprehensive game user research platform, offering varied insights through player recordings, surveys, and direct player access for moderated studies. It provides researchers with essential tools and support, including 24/7 self-service research tools, diverse analysis capabilities, and access to a dedicated research operations team.

The platform boasts a global player panel of over a million members and all services are centralized on one platform. A trusted choice, it services 45 of the top 100 grossing App Store games and conducts nearly 4,000 playtests annually, affirming its capacity to handle all scales of research projects.

Educational

GUR Lab - EAE

The Games User Research Lab at Entertainment Arts and Engineering, University of Utah is a proud sponsor of the #gamesUR Summit 2022. As an educational working lab, we understand and appreciate the importance of educating the next generation of games user researchers. In researching student games, our lab trains students in ethical and methodological best practice whilst simultaneously championing the importance of GUR to the games industry as a whole. If you are interested in finding out more, please contact the lab director, Ashley Guajardo, at Ashley@eae.utah.edu