#gamesUR Summit Sponsors

Thank you to all of the 2022 #gamesUR Summit Sponsors!

2022 Branding Sponsors
Activision Logo


For more than 40 years, Activision has been changing the way people play. With a history of delivering iconic game changing experiences and beloved videogame franchises, including Call of Duty®, Crash Bandicoot™, Pitfall® and Skylanders™ -- -- our focus is to delight and engage our players around the world. The User Research team at Activision helps inform these experiences. Through our playtest labs and research, we listen to player feedback and partner with our teams to create amazing games and incredible content for fans.

Website: activision.com

It's not too late to sign up as a sponsor for 2022.

For more information, visit the Sponsor Package Page!

2022 Social Sponsors

Amazon Games Logo

Amazon Games

Website: https://www.amazongames.com/

Ubisoft Logo


Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Watch_Dogs, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. To deliver these high-quality experiences, the User Research Labs at Ubisoft put the player at the center of the design process through the use of a variety of user-oriented research methodologies, leading to player-informed decision making.

Website: https://playtest.ubisoft.com/

2022 Gold Sponsors

Playtest Kit

Playtest Kit makes playtesting and user research accessible to everyone.

The toolkit distils thousands of hours of playtesting expertise into a set of templates, guides and tools designed for teams who value playtesting, but don’t have a dedicated user researcher to run them. Created in collaboration with game designers, producers, community managers, UX designers and solo developers, the toolkit makes iterative game development simple.

The comprehensive playtest system will allow you to efficiently find suitable playtesters, design live and remote studies, write surveys, and analyse messy playtest data to draw reliable conclusions. If you're a game developer who believes in the value of playtesting, this toolkit will ensure you run reliable, efficient playtests which reveal issues you didn't know existed.

Playtest Kit is a project by @Steve_Bromley, author of How To Be A Games User Researcher.

#GamesUR attendees get 10% off before the end of May with the code #gamesur. Learn more about the Playtest Kit, and get free playtest resources at playtestkit.com.


The Games User Research Lab at Entertainment Arts and Engineering, University of Utah is a proud sponsor of the #gamesUR Summit 2022. As an educational working lab, we understand and appreciate the importance of educating the next generation of games user researchers. In researching student games, our lab trains students in ethical and methodological best practice whilst simultaneously championing the importance of GUR to the games industry as a whole. If you are interested in finding out more, please contact the lab director, Ashley Guajardo, at Ashley@eae.utah.edu.


Xbox Research - redefining and driving a new level of customer-obsession through research, activation, measurement, and integration for Xbox and Xbox Game Studios.

Website: https://www.microsoft.com/en-us/research/group/xbox-research/


EA's User Experience Research team exists to provide our development teams a competitive advantage in building games derived from a reliable, scientific understanding of players and their experience with our games. We strive to deliver a deep understanding of players to inform and improve the user experiences of our games, ensuring they are loved by players around the world.

Website: https://www.ea.com/playtesting

Marketing Systems Group

Do you manage a UX research / playtest participant panel in-house? Marketing Systems Group developed an enterprise grade, DIY, platform called ARCS (Automated Recruiting and Communication System) which brings efficiencies to building, managing and engaging with a database of players, consumers, employees and others to be used for in house UX research and playtest studies, new product evaluation and feedback management.

ARCS provides the framework, visibility, and control of your study workflow from database registration to invitations, qualifying screeners, survey data collection, scheduling and participation and incentive and participation tracking and distribution. ARCS meets GDPR and CCPA data protection requirements.You can also extend your corporate branding to the built-in panelist portal within ARCS and the player facing playtest registration website.We are proud to have many of the leading global game studios and developers using our technology, behind their firewall, to bring efficiency, branding, SSO integration and a scalable solution for their in-house player user research management.

Rick Eisenberg would value the opportunity to introduce himself, listen and learn about your current in-house Games User Research, Design and UX research studies, your participant registration and recruiting process and any initiatives you may have to drive manual tasks and costs out of the participant inviting, qualifying, scheduling, resource management and engagement workflow.

Website: m-s-g.com/Pages/arcs/

Player Research

Player Research is the premier games user research partner, enabling gamedev to gain meaningful insight from real players across the world. We contribute to games of all genres, platforms, and audiences, leveraging our expertise in player experience and research methodologies toward the development of truly successful games. In-the-lab, at-home, expert-only. We create and deliver bespoke research to get the player insights you need. Visit playerresearch.com for more.

UX is Fine

UX is Fine! provides world class UX and UI strategy, guidance, and direction to our publisher and developer partners. We integrate deeply into their development process, embed collaboratively with their teams, and work closely with UXR to shape and validate our work.

UXR is in our DNA. Co-founder Jason Schklar started his game development career at Microsoft Games User Research in 2001.

We are a studio that invests heavily in our people and processes, fosters a safe and collaborative environment, operates with integrity, and employs professionals who are game designers at heart.

Let's make great games, together!

Website: uxisfine.com for more.



We’re a gaming company that strives to entertain the world by bringing amazing games to the palm of your hands. We focus on collaboration and, most importantly, love to have fun! Partnering with iconic entertainment brands like Disney, Marvel, Hasbro and Universal, we create immersive and engaging mobile games for the world to enjoy.

Kabam’s games have generated hundreds of millions of downloads including Marvel Contest of Champions, Transformers: Forged to Fight, Disney Mirrorverse, and Shop Titans.




Silver Sponsors



Website: https://pikpok.com/